Local brand collaborations have been growing in leaps
and bounds. Apart from broadening target markets,
collaborations also strengthen brand awareness.
Purana, one of Indonesia’s famous local fashion brands,
recently took such a step, by actively collaborating with
other local fashion and non-fashion brands. A recent
alliance has been that of Purana and Bali’s remarkable
one-stop gift shop, The Keranjang Bali on Kuta’s by
Pass.
This stunning collaboration – Purana and The
Keranjang Bali – co-created a Summer Holiday-themed
fashion collection using as its inspiration unique
postage stamps. Purana also displays other unique
accents and designs within each postage stamp
design. Throughout this ‘Summer Holiday’ collection,
Purana and The Keranjang Bali convey a ‘Message from
Bali’ communicating beauty, culture and the messages
symbolized by the design and shape of each the
postage stamps. “This collaboration with The Keranjang
Bali is quite challenging for me as designing
merchandise is usually only vaguely comprehensible
and yet must be very unique. Up until now, I have rarely
known or heard any other tourism places, either local or
international, that have had their merchandise
produced with this unique touch of fashion. This is by
far the biggest challenge for Purana.”, said Nonita
Respati, Purana’s Creative Director.
Press -
The Keranjang Bali
https://highend-traveller.com/the-highly-anticip
ated-little-singapore-by-chef-bernard-opens-its-
first-restaurant-in-bali/
Press -
Little Singapore
by Chef Bernard
https://theyakmag.com/back-to-bali-with-posta
ge-stamps/
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Take a trip all the way to Singapore without leaving the
island as the newest dining spot Little Singapore by Chef
Bernard opens its doors for an authentic gastronomic
experience found along the busy and easily accessible
Sunset Road.
Singapore’s Chef Bernard Chew brings his favorite dishes
to Indonesia, opening its pioneer location on the Island of
the Gods, with 20 specially-crafted main dishes for
friends and family to share and choose from.
“Generous” immediately comes to mind in every plate on
the table, with servings made for the hearty diners and
groups to share.
Read More